Creative Operations Experts
Developed in Healthcare
Proven by Results
What is Creative Operations?
The Formal Business Function
That Manages The Lifecycle of An Organization’s
Creative Assets
Most companies have a formal process for Creating materials...
Few have a formal process for
Tracking & Repurposing materials
Step One
Create & Produce
Step Two
Track & Repurpose
Creative Asset Lifecycle
CXR Formalizes and Manages Step Two.
WITHOUT a formal process,
Completed Creative Assets become
• Hard to locate
• More costly to re-purpose
• Lack version control
• Scattered across the organization
*Proven statistics
Benefits of Owning your Creative Asset Lifecycle
Save $millions*
on Updates &
Re-purposing
Omnichannel
ease of access
across organization
Secure file storage
and
version control
Faster approval &
Go-To-Market Turnaround
You've already paid for and OWN
the completed materials
Use them to YOUR benefit
Not to the benefit of the vendor that you paid to create it
The Leading
Industry Experts
in Creative Operations
WITHOUT DISRUPTION
-
No changing agencies
-
No adding agencies
-
No new headcount
-
No workflow disruption
ESTABLISHES GUIDELINES
that govern compliance for both
internal and external groups
that produce your company's
creative assets
UPDATE & REPURPOSE ASSETS
-
Update approved creative assets
-
On-demand turnaround
-
Track, gather & store approved assets
-
Veeva admin & tech support
CXR builds and manages your Creative Operations Program
Proven by Results
• $4+ Million Saved
• One year timeframe
• @ Fortune 500 corporation
Built by Experts
• Only Senior-Level Experts
• Agency, Marketing & Tech, AI
• US based
• No Junior Staff models
How We Work
Review
Propose
Implement
Execute
Trusted by
The CXR Model
With nearly 40 years experience in advertising and marketing service divisions at some of the world's largest corporations, our founder, Cheryl Mercer, saw a recurring challenge among her colleagues:
While agencies of record (AORs) are invaluable partners for their strategic and creative expertise, not every project requires the complex model of a full-service agency. Yet without an easy alternative, marketers often rely on their AORs for all of their creative needs—leading to long turnaround times, service inefficiencies, and rising costs that strain budgets and delay go-to-market timelines.
CXR was created as a solution.
CXR’s strategic business model helps organizations reduce creative costs, speed up execution, and streamline workflows— WITHOUT changing agencies or disrupting existing operations.
Are You Ready to Transform Your
Creative Operations?
Contact us for a free consultation today!